Minneapolis is hiring social media influencers to share “city-generated and approved messages” during the trials of four former city police officers charged in the May 2020 killing of George Floyd, according to the Minnesota Reformer. The Minneapolis city council approved the plan on Friday, which calls for six influencers to be paid about $2,000 each to spread the city’s messages with Black, Native American, Hmong, and Latino communities.

The goal is to “address/dispel incorrect information” by using “trusted messengers,” part of a program the city refers to as its Joint Information System to share “timely and relevant information” with the public during the trials.

“Through the Communications and Neighborhood and Community Relations departments the City will ensure that communities and elected leaders have direct access to information in real time leading up to the trial, during the trial and when the verdict is announced,” according to the city. “We intend to offer enhanced community services during the trial to keep people informed and safe, especially non-English and Black, Indigenous People of Color (BIPOC) communities and small businesses that do not rely on traditional media.”

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