Disney is debuting Black Widow as a Disney Plus Premier Access title alongside its theatrical release this summer, sacrificing one of its biggest potential summer blockbusters to its streaming service and forgoing what would almost certainly have been hundreds of millions (or even billions) of dollars at the box office in the process.

In a vacuum, Disney could have waited to release Black Widow until theaters were back to normal in a post-pandemic world, and reaped the box office rewards. But in many ways, the company is a victim of its own success. The ever-expanding Marvel Cinematic Universe means that each new Disney Plus show or blockbuster film relies on previous Marvel entries, and Disney just couldn’t keep delaying its next wave of superhero adventures.

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