Because the world desperately needed another GPU people can’t actually buy, AMD decided to release a limited-edition “Midnight Black” version of its Radeon RX 6800 XT early Wednesday morning, where it sold out before most people even saw the card was there.

You might be thinking: “Why would you release a limited-edition version of something that’s practically a collector’s piece even without a new coat of paint?” (AMD’s recent GPUs are even rarer than Nvidia’s, though both currently command two to three times their retail price on eBay.)

Or you might be thinking: “When, exactly, did AMD announce a new GPU? I don’t remember that.” That’s because the company didn’t formally announce it: according to VideoCardz, AMD quietly told its “AMD Red Team community” fanbase by email at around midnight that they should watch for the card at 6AM PT, an announcement that did not stay under wraps, to put it mildly.

Personally, I’m just wondering: If AMD actually wanted to put video cards in the hands of its fans, why not verify their emails, or email out unique, non-transferrable passwords, or raffle them off, or do basically anything other than put them on the same website where bots, scalpers, and everyone else already knows to look — a website that some people have their browser set to refresh all day long?

There does seem to have been a special “Red Team link,” but a bunch of would-be buyers reported it didn’t work — while a few others claimed they were able to buy one on the main store page by hammering the refresh button or by using a Javascript shortcut to trick the website.

There are potential solutions to these issues, but the gaming industry does not seem to be terribly interested in finding them. Still, gotta give credit to AMD for selling it at the original retail price of $649 instead of charging more.

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